Why is it that so many of the tools that we pay for are created without thinking about the end user in mind? It is as though the technology people built us great tools without consulting with the people who would use them. Or maybe the people wanting the tool did not explain thoroughly the reason and purpose they need it. Either way, I have the same frustration once again.

My situation: I need to market to leads. Those leads will come from a source that provides them based on zip codes. HAR however, provides me the information I need to determine who I want to market to in “areas.” HAR areas overlap zip codes. They do not have a list of zip codes for the areas. I was told to go to the HAR map and overlay the zip codes and areas to figure it out. I had already started to manually do this, but thought maybe someone in HAR has this information. Wrong.

Technology is suppose to save us time and make our lives easier. Now, instead of using a typewriter and pen and pencil, I spend all day using a computer. Some times I save time, I know I do. Some times it wastes times, I know it does. However, when an organization exists to help the productivity of its members (or so I thought!) why don’t they have something so simple as this list?

Now don’t get me started on the difficulties of finding the necessary report on HAR. You’d think all reports would be under “Reports,” wouldn’t you!?

At Least Realeflow has us in mind!  Thank you!